After making Aliyah Elad has spent most of the last 20 years in IT in Israel. After his last job being downsized he started working as a lighting assistant to a top videographer and photographer in Israel. After spending 2 years as a lighting assistant and learning from highly experienced professionals he decided to go it alone. He has spent the last couple of years developing techniques and gaining experience. Today he is supplying services to a large and growing client base with a large number of repeat customers.